Pangyasa, M.F.N. and Pratiwi, M.T. 2023. PENGARUH BRAND EMPOWERMENT TERHADAP BRAND PSYCHOLOGICAL OWNERSHIP, EMPLOYEE BRAND UNDERSTANDING, DAN EMPLOYEE BRAND EQUITY PADA KARYAWAN RETAIL BAGIAN PELAYANAN DI BEKASI. Jurnal Kelola: Jurnal Ilmu Sosial. 6, 2 (Dec. 2023), 103-117. DOI:https://doi.org/10.54783/jk.v6i2.839.