M. F. N. Pangyasa and M. T. Pratiwi, “PENGARUH BRAND EMPOWERMENT TERHADAP BRAND PSYCHOLOGICAL OWNERSHIP, EMPLOYEE BRAND UNDERSTANDING, DAN EMPLOYEE BRAND EQUITY PADA KARYAWAN RETAIL BAGIAN PELAYANAN DI BEKASI”, Jurnl Kelola , vol. 6, no. 2, pp. 103-117, Dec. 2023.