Pangyasa MFN, Pratiwi MT. PENGARUH BRAND EMPOWERMENT TERHADAP BRAND PSYCHOLOGICAL OWNERSHIP, EMPLOYEE BRAND UNDERSTANDING, DAN EMPLOYEE BRAND EQUITY PADA KARYAWAN RETAIL BAGIAN PELAYANAN DI BEKASI. Jurnl Kelola [Internet]. 2023Dec.19 [cited 2026Jun.9];6(2):103-17. Available from: https://ejournal.goacademica.com/index.php/jk/article/view/839