OPTIMIZING PUBLIC COMMUNICATION IN THE DIGITAL ERA: CHALLENGES AND SOLUTIONS

Novianty Elizabeth  Ayuna

doi:10.54783/jin.v7i2.1442

Novianty Elizabeth Ayuna Universitas Jayabaya, Jakarta, Indonesia

DOI: https://doi.org/10.54783/jin.v7i2.1442

Keywords: Public Communication, Digital Era, Hoax, Digital Literacy, Empathetic Communication.

Abstract

The rapid digital transformation has shifted public communication patterns from one-way to interactive and real-time. However, this transition brings complex challenges that have the potential to distort public institutions' messages. This study aims to analyze contemporary challenges in digital public communication and formulate effective optimization strategies. The research method used is a descriptive qualitative approach with a literature review (secondary data), which examines various scientific journals, digital trend reports, and related policy documents. The results identify five key challenges: the rapid spread of hoaxes, the vulnerability of online reputation management, the gap in digital literacy, the risk of citizen data security, and polarization caused by echo chamber algorithms. As a solution, this study offers an integrative strategy that includes the participatory use of new media, strengthening rapid fact-checking systems, cross-sector collaboration, and increasing public digital literacy. Furthermore, it emphasizes the importance of empathetic communication using inclusive language to rebuild public trust. The study's conclusions indicate that optimizing public communication involves more than just digitalizing tools, but also transforming communication culture to be more transparent, secure, and humane in order to address the dynamics of information disruption.

References

Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode penelitian kualitatif studi pustaka. Jurnal Edumaspul, 6(1), 974-980.

Amiruddin, L., Rozalinna, G. M., & Anwar, V. L. N. (2022). Banjir Informasi dan Potensi Konflik Horizontal di Tengah Pandemi. Subjek-Subjek Algoritmik: Perspektif Sosiologi Tentang Dunia Digital-Jejak Pustaka, 1, 155.

Astuti, A. W., Sayudin, S., & Muharam, A. (2023). Perkembangan bisnis di era digital. Jurnal Multidisiplin Indonesia, 2(9), 2787-2792.

Budhirianto, S. (2020). Transformasi pendekatan komunikasi publik pada humas pemerintah di era digital. Media, Komunikasi, Teknologi Informasi dan Komunikasi.

Irfan, B., & Anirwan, A. (2023). Pelayanan publik era digital: Studi literatur. Indonesian Journal of Intellectual Publication, 4(1), 23-31.

Kharisma, T., & Agustina, L. (2019). Penerapan Manajemen Humas Digital dalam Komunikasi Publik Di Instansi Arsip Nasional Republik Indonesia. Diakom: Jurnal Media dan Komunikasi, 2(1), 112-119.

Lase, C. N. M., Sirait, M. A., Simbolon, N., & Mandowally, T. (2025). Transformasi sosial di era digital dalam perubahan media komunikasi publik. Jurnal penelitian ilmiah multidisipliner, 1(03), 164-171.

Nisa, K. (2024). Peran literasi di era digital dalam menghadapi hoaks dan disinformasi di media sosial. Impressive: Journal of Education, 2(1), 1-11.

Priyatna, C. C., Prastowo, F. A. A., Syuderajat, F., & Sani, A. (2020). Optimalisasi teknologi informasi oleh lembaga pemerintah dalam aktivitas komunikasi publik. Jurnal Kajian Komunikasi, 8(1), 114-127.

Ramadani, T. (2019). Pengelolaan Komunikasi Publik. Jurnal Good Governance, 15(1).

Rinanda, J., & Dona, D. U. (2023). Komunikasi Massa. Universe Library.

Sari, E. N., Gunawan, R., Firdauzy, M., Mufidah, I. A., Andini, D. C., & Magfiroh, F. (2025). Konsep Komunikasi Politik Dalam Proses Pembangunan. Kramantara JS.

Sarjito, A. (2024). Hoaks, disinformasi, dan ketahanan nasional: Ancaman teknologi informasi dalam masyarakat digital Indonesia. Journal of Governance and Local Politics (JGLP), 6(2), 175-186.

Sarjito, A., & Djati, S. P. (2025). Implikasi kompetensi digital aparatur sipil negara milenial terhadap reformasi birokrasi digital di era transformasi pemerintahan. Jurnal Administrasi Publik, 21(1), 87-109.

Simanjuntak, J. D., Adillah, M. A., & Pujonggo, S. S. (2025). Analisis Model Komunikasi Publik dalam Meningkatkan Pelayanan Keimigrasian. Innovative: Journal of Social Science Research, 5(4), 8690-8702.

Sinaga, R. C., Sunarto, E. P., Hafiz, Z., & Aji, P. (2025). Reformasi Birokrasi Melalui Regenerasi Aparatur Sipil Negara Dalam Mewujudkan Birokrasi Yang Transformatif di Era Digital. Journal of Social Contemplativa, 3(2), 114-125.

Windiasih, R. (2019). Komunikasi Pembangunan di Era Digital melalui e-Government dalam Pelayanan Publik dan Pemberdayaan. Suluh Pembangunan: Journal of Extension and Development, 1(01), 14-21.

Yovinus, Y. (2018). Peran komunikasi publik media sosial dalam implementasi kebijakan keterbukaan informasi publik di Kota Bandung. Jurnal Academia Praja, 1(01), 185-211.