EFEKTIVITAS PEMBELAJARAN EKONOMI BERBASIS GREEN ECONOMY TERHADAP SUSTAINABILITY LITERACY DAN SUSTAINABLE CONSUMPTION BEHAVIOR MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS NEGERI MAKASSAR
Abstract
Penelitian ini bertujuan menganalisis efektivitas pembelajaran ekonomi berbasis green economy terhadap sustainability literacy dan sustainable consumption behavior mahasiswa Pendidikan Ekonomi Universitas Negeri Makassar. Penelitian menggunakan pendekatan kuantitatif dengan desain quasi experiment tipe pretest-posttest control group design. Sampel terdiri atas 64 mahasiswa yang dibagi menjadi kelompok eksperimen dan kontrol, masing-masing 32 mahasiswa. Data dikumpulkan melalui tes sustainability literacy dan kuesioner sustainable consumption behavior, kemudian dianalisis menggunakan N-Gain, independent sample t-test, dan effect size. Hasil penelitian menunjukkan bahwa kelompok eksperimen memiliki skor posttest dan N-Gain yang lebih tinggi dibandingkan kelompok kontrol pada kedua variabel. Uji perbedaan juga menunjukkan nilai signifikansi < 0,05 dengan effect size kategori besar. Dengan demikian, pembelajaran ekonomi berbasis green economy efektif dalam meningkatkan sustainability literacy dan sustainable consumption behavior mahasiswa. Temuan ini menunjukkan bahwa integrasi prinsip keberlanjutan dalam pembelajaran ekonomi dapat menjadi strategi untuk membentuk pemahaman dan perilaku ekonomi yang lebih bertanggung jawab
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